What Services Does Horizon Marketing Offer?
Unlike some big companies, Horizon Marketing focuses only on the digital measures that we have found to give our clients success in increasing profit and expanding their businesses online.
We use our resources to give you the best possible results with the following services:
- Search Engine Optimization (SEO). Search engine optimization simply means giving your company the best chance of ranking highly with the major search engines. Depending on the current state of your website, making a few changes may help you move up in the search engine rankings significantly. Most of our SEO work will consists of off-site linking to increase your website’s importance in the eyes of the search engines. Links to other websites and social media services can be seen as “votes” for your website, and we create a plan to get you the most votes from the best websites possible.
- Following Google’s Best Practices. Google uses hidden algorithms and methods to rank websites, and there is no way to learn these secrets, despite what some companies will tell you. However, it is quite possible to look at the websites to which Google consistently gives high rankings and determine what methods you can incorporate into your own website to boost your rankings. Google regularly publishes hints and guidelines which we also use to analyze your website’s content and performance.We add Google Analytics and Google Webmaster tools to all of our clients’ sites. These tools tell us if the sites are following Google’s Best Practices, and if not, what we need to change to ensure compliance.
- All work done manually – no automation. We never automate your website’s content or performance. All work is done on your website “by hand.” Google’s latest updates, Panda and Penguin, have made handcrafted content and linking a necessity for businesses that want to achieve high rankings. If your current company is not providing manual content and linking service, you may not be getting as much as possible out of your marketing investment. We offer content and links done by “real people,” not automated programs.
- Coordinated with on-site and social. One of the best services we offer our clients is the coordination of on-site and social marketing. We are able to help our clients take advantage of the tremendous potential of both local marketing and social media in building their business. We use a content calendar, which is considered a Best Practice by Google, to coordinate all of the content: on-site blogs, off-site articles and social media. This provides the best SEO results.
- Search Engine Marketing. There are times that it pays to employ paid search engine marketing techniques. If we feel this is an option for you, we will discuss our findings with you and help you make an informed decision.
- Pay Per Click (PPC). Pay-per-click is one of the fastest ways to give a tremendous boost to your online business. We offer fast and cost-effective campaign plans to help you take advantage of the power of PPC.
- Remarketing. You may not currently be taking advantage of an easy and powerful tool at your fingertips: remarketing to visitors who do not purchase from your website. This technique allows you to position ads in front of targeted customer groups while they browse elsewhere. We can help you create a remarketing campaign that keeps your marketing dollars working even after visitors leave your website. We can also provide remarketing services to existing clients to encourage them to return to your website again and again.
- Banner advertising. Banner advertising is one of the simplest ways to get your brand in front of a large number of people. It is an excellent way to create a “top of mind” presence in your customers. Let us help you create a banner advertising campaign that will bring in more customers.
- With the world moving to smart phones, you cannot afford to ignore local marketing techniques. We can design a local marketing campaign that will bring you more business utilizing Google maps and other search engine mapping programs and directories.
We also offer services to help you polish your website and make it work hard for you. These services include:
- Design and development. Let us help you design and develop your website to its full potential.
- If your website needs a refresh, let us help you add content and other material that will bring it up-to-date.
- Mobile Friendly. We can help you take advantage of the tremendous increase in mobile traffic by making changes to your website.
- Mobile conversions. We can make your website mobile-friendly, even if you have never had a mobile component to your website before.
We can also help you utilize the power of social media, including:
Unlike some marketing agencies, you own your website. We provide a service that helps you marketing your business; you retain full rights to your website content and strategy.
Call 310-734-1493 today to find out how we can create the ideal website for your small- to medium-sized business needs.