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Horizon Marketing Infographic Series: Painless Ways to Get Reviews for Your Business

Many business owners make the mistake of just letting reviews happen. The truth is, you can boost your brand awareness through the use of reviews on various platforms. Here are some easiest ways to get reviews for your company:
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3 Winning Ways to Market Locally for Your Brand

It’s easy to get caught up in marketing your business with blog content, search engine marketing, non-toxic backlinks and other fine-tuning that every online marketing effort needs. One thing you shouldn’t overlook is the power of local marketing, and we’re not just talking about Google Business listings. It’s also about making your brand the one
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Five Top Tips for Winning at Pinterest in 2020

Did you know 34% of Americans use Pinterest? If you’re not harnessing the power of this platform, it’s time. Time of day isn’t something that matters on Pinterest, the first five pins that you save each day are the ones that will get the most reach, however. Something you might notice is that your audience
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How to Increase the Success of Your Business Through Team Building

No one ever said, “I hope my bottom line never grows, and my client base never expands.” said no business owner EVER. Many elements make up a solid small to medium-size business: Great product Great market research Great followup after the purchase However, one thing that can make your business fall flat if you don’t
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Ideas For Marketing That Won’t Cost a Cent

One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still Work If you don’t have
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5 Tips for SEO Trends in 2020

It is becoming more and more apparent that Google is aiming to no longer be the middleman in user searches but rather the end destination. That that and other changes that occurred this past year, here are some trends for SEO that are likely to affect rankings in 2020. Don’t Freak Out About Zero-Click Searches
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Productivity Hacks for Your Marketing

No one has to tell you that marketing makes the difference in the success of your brand. Why have arguably the best product or service out there if no one finds out about it? Finding time to market is a whole other story, and trying to do everything manually can lead to burnout. And that’s
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Ways to Stay Ahead of Changes in Your Market

No one has to tell you it is essential to stay current on trends in your niche market or industry. The practice goes beyond hitting social media or Google News for what’s trending. You need to hone the skills for predicting the directions your chosen market is heading. Ask Your Customers Social listening and paying
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5 Big SEO Mistakes and What to do About it

One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties.
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