Yes, it is time to start laying out your holiday marketing campaign. The key is to stand out among everyone else that has a brand in the marketplace touting the festive, giving spirit of the holidays. Here are some tips for coming out on top. Start Early in the SeasonShoppers start buying early (Christmas in … Read more How To Build a Successful Holiday Marketing Campaign
Having a great, well-designed website is part of the battle to entice visitors to become customers. Understanding that Google wants to create a unique and positive experience for every user means your website should deliver unique, informative content. Here are four things to avoid doing: Create content regularlyWe see this one a lot. A startup … Read more 4 Things That Are Killing Your Content Marketing
Since 2000 when Google Adwords came onto the scene, many people did not know it was its second attempt at having an ad platform. Premium Sponsorship was actually the first, but it didn’t have the appeal that bidding on a keyword, and the more you were willing to pay, the higher your ad appeared. This … Read more Are Googles Local Service Ads Right For Your Business?
Attention spans are short, and the time to grab visitors’ attention on your website continues to go downward. There is even more competition on social media to capture and keep the eyes of your followers. Yet, both of these arenas are very important for your marketing to keep your brand at the forefront of people’s … Read more 5 Great Reasons to Create a Mobile App For Your Brand
It’s hard to get exact numbers, but in a study released by We Are Social, around 45% of the world population utilizes social media in some form. This makes having your brand present on at least one social media platform very important for overall brand awareness. Putting your business on social media makes it more … Read more How Social Media Can Boost Your Brand
Marketers who play with the idea of engaging customers through augmented or virtual reality can find an issue with justifying an investment into these novelties, not to mention ignoring its possibilities entirely and risk getting left as a zero. As augmented and virtual reality progressively improves in accessibility, usability, and price, it will become far … Read more Level Up Your Marketing With Augmented and Virtual Reality
When your startup got off the ground, you were comfortable doing your own social media, block posts, managing your brand’s message to the world on your Google Ads and other venues. Then sales started happening, and soon you find you have to prioritize; the first thing to go is the daily blog post that gets … Read more Signs It Is Time to Outsource Your Marketing