How to Increase the Success of Your Business Through Team Building

No one ever said, “I hope my bottom line never grows, and my client base never expands.” said no business owner EVER. Many elements make up a solid small to medium-size business: Great product Great market research Great followup after the purchase However, one thing that can make your business fall flat if you don’t … Read more How to Increase the Success of Your Business Through Team Building

Ideas For Marketing That Won’t Cost a Cent

One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still WorkIf you don’t have an … Read more Ideas For Marketing That Won’t Cost a Cent

Ways to Stay Ahead of Changes in Your Market

No one has to tell you it is essential to stay current on trends in your niche market or industry. The practice goes beyond hitting social media or Google News for what’s trending. You need to hone the skills for predicting the directions your chosen market is heading. Ask Your CustomersSocial listening and paying attention … Read more Ways to Stay Ahead of Changes in Your Market

5 Big SEO Mistakes and What to do About it

One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties. … Read more 5 Big SEO Mistakes and What to do About it

Things You Need to Know About Social Media

When it comes to promoting your small to medium-sized business on social media, there are most definitely right and wrong ways to go about it. Here is an overview of things to do (and not do) 1. There is no magic formula for clicks/engagementContrary to what you’ve read, posting x amount of times a day … Read more Things You Need to Know About Social Media

Tips for Using Content Marketing to Target Clients

It’s great to have visitors coming to your website, but you want clients. If you have a decent traffic flow and the sales are not happening, it might be due to a lack of targeting. Let’s face it; the days of creating content to get indexed in Google is gone. And that’s not a bad … Read more Tips for Using Content Marketing to Target Clients

5 Tips for SEO Trends in 2020

It is becoming more and more apparent that Google is aiming to no longer be the middleman in user searches but rather the end destination. That that and other changes that occurred this past year, here are some trends for SEO that are likely to affect rankings in 2020. Don’t Freak Out About Zero-Click SearchesSince … Read more 5 Tips for SEO Trends in 2020