One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties. The truth of the matter is if you’re not paying attention to your SEO, you’re throwing away sales. The positive side of this is: it’s all fixable.
Optimize for Local
If you don’t have a Google My Business page, you need one. If you haven’t already, claim your page and fill it out, complete with photos of your business and products/services. When you post a blog post, it’s a good idea to share it on your MyBusiness page.
Make Your Site Mobile-Friendly
Did you know in the past year, over 90% of all mobile searches happened on Google? If you haven’t already, make sure your website is optimized for mobile device users. If your site design is not responsive, chances are good; it is time for an upgrade.
Your Potential Customers are Using Voice Search
With the increasing use of Alexa, Google Assistant, and Siri becoming more mainstream daily, optimizing your site is vital. Fortunately, it is not difficult to do, incorporate geo triggers in your content to take advantage of local search, and make sure your content answers questions.
Do Regular Site Maintenance
As algorithms change so do links. It is a good idea to have maintenance done on your website at least monthly, if not more often, to catch broken links and ensure there are no 404 pages popping up for users.
Did you know over 85% of consumers say they read an average of ten online reviews before making a buying decision? When you do business with customers, ask them to leave a review on your Google My Business page, Facebook or Yelp. All of these places are beneficial for creating an overview of the level of service you offer.
Incorporate these five elements into your SEO plan and you can level up your overall success online. If you would love to do this but don’t have the time, talk to us, call Horizon Marketing at (310) 734-1493 Ext. 1 Now and request your Free Web and SEO analysis.