One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties.
It is becoming more and more apparent that Google is aiming to no longer be the middleman in user searches but rather the end destination. That that and other changes that occurred this past year, here are some trends for SEO that are likely to affect rankings in 2020. Don’t Freak Out About Zero-Click Searches