No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over, even if you put a cool gif image with it to make it “fun.” If you could make all ads completely enjoyable as entertainment, then you will have cracked the code we’ve all been trying to hit for years.
But what you can do and should do on social media is: be social. Share knowledge, tips, and build trust in your brand. Show that you’re a knowledge leader in your industry. It’s some of the most robust marketing you can do.
When you choose to do social media marketing, you need to establish a goal. Why are you doing this? Do you want to spread the word about your brand? Send people to your website? There is a multitude of reasons to bring your brand onto social media; you need to set established goals and objectives regarding why you’re posting in the first place.
Killer content is not enough. You need to look at what works for your followers. We have some clients where their followers don’t mind clicking links and other clients where links do not do well on their social media. The key is continuously tracking and looking at what is working (and what isn’t). Social media is one place you have to learn to fail fast to be successful.
How do you know if you’re successful?
Through regular social media audits, and there are five main points to touch on to give you a good idea of how you are doing.
Post With the Most Views or Likes
Once a week, we go through our clients’ social media to determine the posts with the most likes and views. In this way, we figure out the type of content the followers want, which also allows us to discover additional posting opportunities. This metric tells you the kind of content you should be creating.
Identify the Most Shared Post
Oddly enough, the most shared post often won’t have the most views. Also line up with your website, what is the most shared post from your website? This is another way that you can identify the content the viewers are asking for more of.
If It Isn’t Branded, Don’t Put It Out There
Make sure that each image, video (except for curated content) is branded. The branding should be consistent, so when someone sees a post with your brand, they automatically know they can trust the information.
Are You Getting Back What You Put In on Social Media?
To determine you’re ROI on your social media efforts, you need to calculate : (Sales Growth – Marketing Cost) / Marketing Cost = ROI
If you do not see a decent ROI, don’t give up. Social media can take months to gain traction. For example, Facebook algorithms don’t trust business pages out the gate. You have to consistently post and have people stay on your page to show Facebook you’re offering a quality experience to viewers. This is where infographics and videos come in handy as they hold a viewer’s attention on your page.
Are You Gaining Or Losing Followers?
Keep track of your followers from month to month. Facebook, for example, has analytics that let you see the ages of your traffic. This is great for drilling down to who is interested in your page.
Want to laser target your social media marketing? Call Horizon Marketing at (310) 734-1493 Ext. 1 Now and request your Free Web and SEO analysis.