Sometimes it’s hard to nail down what a company does, even for the brand themselves. But until you center on the value they bring and why they should be the choice for consumers or other businesses – you cannot effectively market.
Instead of the tired and obvious:
We are great at what we do. So are other places!
We care about our clients. So do other places!
Drill down more as to why your brand is chosen, here are some tips for doing just that: