Twitter Halting Advertisers’ Access to 3rd Party Data Sources in Early 2020

If you currently rely on Twitter’s 3rd party data information for your advertising, the time to start incorporating other sources is here.

In the wake of Facebook changes to user privacy, Twitter announced Wednesday it is implementing changes to the audience data sector of the site and with the desired outcome being a shift the focus to the Twitter Ads API according to the Wall Street Journal.

Once the new policy is enacted, advertisers on Twitter will need to purchase their own data, and it will require approval by Twitter before use on the platform. This is partially in response to the GDPR and California Consumer Privacy Act, which will be enacted January 1, 2020.