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It’s easy to get caught up in marketing your business with blog content, search engine marketing, non-toxic backlinks and other fine-tuning that every online marketing effort needs. One thing you shouldn’t overlook is the power of local marketing, and we’re not just talking about Google Business listings. It’s also about making your brand the one … Read more
Did you know 34% of Americans use Pinterest? If you’re not harnessing the power of this platform, it’s time. Time of day isn’t something that matters on Pinterest, the first five pins that you save each day are the ones that will get the most reach, however. Something you might notice is that your audience … Read more
No one ever said, “I hope my bottom line never grows, and my client base never expands.” said no business owner EVER. Many elements make up a solid small to medium-size business: Great product Great market research Great followup after the purchase However, one thing that can make your business fall flat if you don’t … Read more
One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still WorkIf you don’t have an … Read more
No one has to tell you that marketing makes the difference in the success of your brand. Why have arguably the best product or service out there if no one finds out about it? Finding time to market is a whole other story, and trying to do everything manually can lead to burnout. And that’s … Read more
No one has to tell you it is essential to stay current on trends in your niche market or industry. The practice goes beyond hitting social media or Google News for what’s trending. You need to hone the skills for predicting the directions your chosen market is heading. Ask Your CustomersSocial listening and paying attention … Read more
One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties. … Read more
When it comes to promoting your small to medium-sized business on social media, there are most definitely right and wrong ways to go about it. Here is an overview of things you need to know about social media.. 1. There is no magic formula for clicks/engagementContrary to what you’ve read, posting x amount of times … Read more
There are still some things you can do to ramp up your sales as holiday shopping goes into the final lap! If you need any help call Horizon Marketing at (310) 734-1493 Ext. 1 Now and request your Free Web and SEO analysis.
