With little warning, the pandemic forced businesses to streamline and automate operations to connect with clients and consumers through technology. The world seemed to change in an instant. If they wanted to stay afloat during quarantine, they had to rely on technology more than ever. Businesses around the globe had to step up improvements to … Read more
The holidays for 2020 are unprecedented in terms of how consumers will behave. In the past it was easy to spot trends, but the pandemic and sudden shutdowns of communities plays into how much shopping gets done and makes online sales even more valuable for vendors. Here are 10 Important Holiday Marketing Stats for what … Read more
One of the best things about marketing during the holidays is that it is the perfect time to blend fun with your message. There are many great ways to do this, and we will cover some of the holiday marketing ideas you need to try this Year to get your ideas flowing for how to … Read more
Yes, it is time to start laying out your holiday marketing campaign. The key is to stand out among everyone else that has a brand in the marketplace touting the festive, giving spirit of the holidays. Here are some tips for coming out on top. Start Early in the SeasonShoppers start buying early (Christmas in … Read more
Having a great, well-designed website is part of the battle to entice visitors to become customers. Understanding that Google wants to create a unique and positive experience for every user means your website should deliver unique, informative content. Here are four steps to avoid doing things that are killing your content marketing: Create content regularlyWe … Read more
Since 2000 when Google Adwords came onto the scene, many people did not know it was its second attempt at having an ad platform. Premium Sponsorship was actually the first, but it didn’t have the appeal that bidding on a keyword, and the more you were willing to pay, the higher your ad appeared. This … Read more
Attention spans are short, and the time to grab visitors’ attention on your website continues to go downward. There is even more competition on social media to capture and keep the eyes of your followers. Yet, both of these arenas are very important for your marketing to keep your brand at the forefront of people’s … Read more
It’s hard to get exact numbers, but in a study released by We Are Social, around 45% of the world population utilizes social media in some form. This makes having your brand present on at least one social media platform very important for overall brand awareness. Let’s see How Social Media Can Boost Your Brand … Read more
Marketers who play with the idea of engaging customers through augmented or virtual reality can find an issue with justifying an investment into these novelties, not to mention ignoring its possibilities entirely and risk getting left as a zero. As augmented and virtual reality progressively improves in accessibility, usability, and price, it will become far … Read more
When your startup got off the ground, you were comfortable doing your own social media, block posts, managing your brand’s message to the world on your Google Ads and other venues. Then sales started happening, and soon you find you have to prioritize; the first thing to go is the daily blog post that gets … Read more