One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget.
Here are five easy ways to market your product or service that won’t break the bank.
Newsletters Still Work
If you don’t have an email list, start one. Today. There are numerous free platforms to use to send a newsletter out. Don’t overload people’s inboxes; make it newsy and something of value. Keep your mailing list members on top of the latest trends, new products or services, and exciting things going on in your industry.
Ask for Reviews
Does that sound scary? It shouldn’t. Did you know nearly 80% of consumers state they check out reviews for a company before making a buying decision? This makes reviews very important. Start out by asking existing customers to leave reviews at outlets such as Yelp or Google MyBusiness. When someone leaves a review, leave a response. If the review is negative, it is a golden opportunity to show anyone reading the reviews of how you handle problems and that your brand cares and wants to make things right whenever possible. In that context, a bad review has the potential to work in your favor.
Much like asking for reviews, some of your happy clients will be happy to take it further and create a written or video testimonial. These are especially powerful used on social media or your website.
Do you know of a company that has a product or service that meshes well with what your brand does? Contact them about a little cross-platform recommendation. It will open up new avenues of potential consumers for both firms.
Be Very Local
Local search is a large part of Google in particular. Sign up for local happenings, charitable events, and community get-togethers. Your local Chamber of Commerce and most cities have calendars online so you can plan out appearances. It is a great way to keep your brand in the mind of locals when they need your product or service.
Horizon Marketing works with small and medium businesses to level up their presence online. Call (310) 734-1493 Ext. 1 Now and request your Free Web and SEO analysis.