Content Marketing vs. Paid Ads: The ROI Showdown (Spoiler: You Need Both)

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Let’s settle the age-old marketing debate once and for all – should you invest in content marketing or paid ads? It’s like choosing between vegetables and dessert. One is good for long-term health, the other gives you immediate satisfaction. Smart marketers know you need both on your plate. The Tortoise and the Hare: Understanding the … Read more

4 Things That Are Killing Your Content Marketing

Having a great, well-designed website is part of the battle to entice visitors to become customers. Understanding that Google wants to create a unique and positive experience for every user means your website should deliver unique, informative content. Here are four steps to avoid doing things that are killing your content marketing: Create content regularlyWe … Read more