Content marketing has become a critical strategy for businesses looking to engage their audience and boost conversions in the digital age. With the rise of artificial intelligence (AI), the dynamics of marketing tactics and customer engagement are undergoing significant transformations. Horizon Marketing is at the forefront of this evolution, helping businesses navigate and implement cutting-edge … Read more
Having a great, well-designed website is part of the battle to entice visitors to become customers. Understanding that Google wants to create a unique and positive experience for every user means your website should deliver unique, informative content. Here are four steps to avoid doing things that are killing your content marketing: Create content regularlyWe … Read more
It’s great to have visitors coming to your website, but you want clients. If you have a decent traffic flow and the sales are not happening, it might be due to a lack of targeting. Let’s face it; the days of creating content to get indexed in Google is gone. And that’s not a bad … Read more
There are three things that drive a successful online business in terms of marketing: SEO, social network presence and content marketing. By far, content marketing is the most crucial to get right. What is the Definition of Content? Think broader than a blog post when you consider content. It can be text, videos, infographics, or … Read more