A friend of mine was looking for a new dentist in Brea last month. She didn’t go to Google. She opened TikTok, typed in “Brea dentist,” and watched four short videos before booking a consultation with the practice she liked best. She is in her early twenties, and her behavior is no longer unusual. It’s … Read more
Why Is Personal Branding Becoming an SEO Strategy? AI search systems including ChatGPT, Google AI Overviews, and Perplexity don’t just evaluate websites. They evaluate people. Named authors with verifiable credentials, consistent professional profiles, and external validation signals are increasingly cited as authorities in AI-generated answers. For SMB founders and executives, building a recognized personal brand … Read more
One of the most fundamental parts of a website tends to get left off on many of the sites we see. That essential part is the humble meta tag. There are different types of meta tags, and while the value for some types has waned, there are others that assist in boosting your SEO. Here’s … Read more