No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over, even if you put a cool gif image with it to make it “fun.” If you could make all ads completely enjoyable as entertainment, then you will have cracked the … Read more
When you’re a small to medium-sized business, you’ll hear over and over you need a blog. Truth is, you probably do, but not every brand benefits from a blog in the traditional sense. To determine if a blog is a right for your brand, you need to look at the basic work a blog does … Read more
Your website is one of the most powerful forms of inbound marketing you have to showcase your brand. It’s there 24/7, ready to answer questions, spread your message, and handle sales. Are you using that potential to its fullest? If not, here are tips for leveraging your website to garner more sales. Know Who Your … Read more
Branding is something that confuses a lot of business owners. It’s more than a recognizable logo or tagline that describes your business. According to Wikipedia, “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Sounds simple right? Consider … Read more
I read this interesting article in the Harvard Business Review entitled, “How Timeboxing Works and Why It Will Make You More Productive.” I don’t know about you, but I, from time to time, need a reminder about these valuable principles.Here is the teaser intro to the article, “Don’t Just Have a To-Do List — Timebox … Read more
As business leaders, trust has always been critical to our success. Jack Zenger extensive research on the subject helps to quantify the elements that help us build and maintain trust. Thanks Jack. http://bit.ly/2truU9z
We live in a very dynamic world where the only constant is change and it is coming ever faster. I hope this article I recently read in the Harvard Business Review helps us to say current and relevant. Enjoy, “A New Way to Become More Open Minded“ by Shane Snow
How to Measure Your LinkedIn Activities : Social Media Examiner – http://bit.ly/1WBKvO9
How Execs Rank Digital Marketing Solution Capabilities Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical. Read more at http://bit.ly/1s6By2M
Here is an interesting article about the importance of businesses today having their own app. The author of this article is suggesting that all business should have their own app. I am sure he does not mean this literally. The majority of my clients have apps but I do not recommend them for every client. … Read more