5 Crucial Elements in Your Social Media Audit

No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over, even if you put a cool gif image with it to make it “fun.” If you could make all ads completely enjoyable as entertainment, then you will have cracked the … Read more

Does Your Brand Really Need a Blog or a Buyer Persona? 

When you’re a small to medium-sized business, you’ll hear over and over you need a blog. Truth is, you probably do, but not every brand benefits from a blog in the traditional sense. To determine if a blog is the right for your brand, you need to look at the basic work a blog does … Read more

Branding Strategies for Small and Medium-Sized Business Owners

Branding is something that confuses a lot of business owners. It’s more than a recognizable logo or tagline that describes your business. According to Wikipedia, “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Sounds simple right? Consider … Read more

How Timeboxing works

I read this interesting article in the Harvard Business Review entitled, “How Timeboxing Works and Why It Will Make You More Productive.” I don’t know about you, but I, from time to time, need a reminder about these valuable principles.Here is the teaser intro to the article, “Don’t Just Have a To-Do List — Timebox … Read more

What Digital Marketing Solutions are Important to You?

How Execs Rank Digital Marketing Solution Capabilities Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical. Read more at http://bit.ly/1s6By2M

Does Every Business Need an App

Here is an interesting article about the importance of businesses today having their own app. The author of this article is suggesting that all business should have their own app. I am sure he does not mean this literally. The majority of my clients have apps but I do not recommend them for every client. … Read more