One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still WorkIf you don’t have an … Read more
No one has to tell you that marketing makes the difference in the success of your brand. Why have arguably the best product or service out there if no one finds out about it? Finding time to market is a whole other story, and trying to do everything manually can lead to burnout. And that’s … Read more
No one has to tell you it is essential to stay current on trends in your niche market or industry. The practice goes beyond hitting social media or Google News for what’s trending. You need to hone the skills for predicting the directions your chosen market is heading. Ask Your CustomersSocial listening and paying attention … Read more
One thing small to medium businesses can agree on is there are barely enough hours in the day to run your business, much less update your website, keep track of the latest SEO trends. And then there is the task of online marketing to drive traffic to the site and social media brand recognition duties. … Read more
When it comes to promoting your small to medium-sized business on social media, there are most definitely right and wrong ways to go about it. Here is an overview of things you need to know about social media.. 1. There is no magic formula for clicks/engagementContrary to what you’ve read, posting x amount of times … Read more
There are still some things you can do to ramp up your sales as holiday shopping goes into the final lap! If you need any help call Horizon Marketing at (310) 734-1493 Ext. 1 Now and request your Free Web and SEO analysis.
It’s great to have visitors coming to your website, but you want clients. If you have a decent traffic flow and the sales are not happening, it might be due to a lack of targeting. Let’s face it; the days of creating content to get indexed in Google is gone. And that’s not a bad … Read more
It is becoming more and more apparent that Google is aiming to no longer be the middleman in user searches but rather the end destination. That and other changes that occurred this past year, here are 5 Tips for SEO Trends that are likely to affect rankings in 2020. Don’t Freak Out About Zero-Click Searches … Read more
One of the most fundamental parts of a website tends to get left off on many of the sites we see. That essential part is the humble meta tag. There are different types of meta tags, and while the value for some types has waned, there are others that assist in boosting your SEO. Here’s … Read more
Have you noticed that your traffic is falling off from social media and landing pages? One element to look at is your call-to-action. Every so often, they need tweaking and changing. Here are 5 signals that your CTA is Stale or isn’t working as hard for your brand as it used to. 1. Landing Page … Read more