It’s hard to get exact numbers, but in a study released by We Are Social, around 45% of the world population utilizes social media in some form. This makes having your brand present on at least one social media platform very important for overall brand awareness.
Putting your business on social media makes it more personal and relatable. You are actually getting the change to talk one on one with someone, what does your message say?
Build and Increase Your Brand Awareness Awareness
The two basic building blocks of brand awareness are trust and connection. Some companies use influencers to spread the word about a product or service, and the people who already know and follow that influencer gets introduced to your brand with a preexisting level of trust. Ask followers to tag your business in a post. In this way, their friends see this as a vote of confidence.
Creating an affiliate program is another way to spread the love for your brand on social media. Affiliates talk about your brand on their channels and when someone they refer signs up or makes a purchase, the affiliate gets a percentage or flat fee. It is important to have a firm operation procedure in place so you do not wind up with affiliates that spam various channels, it makes everyone look bad.
Learn Who Your Audience Is
One thing a strong social media presence can do is let you learn who needs your product or service. Invite people to post pain points your brand’s product solves. As people to tag you in posts or videos where your brand solved a problem or made a task easier. On Instagram, take advantage of the direct engagement potential through surveys using the ‘stories’ function, which is a valuable data-gathering tool.
Engagement Gives Value to the Brand-Consumer Relationships
Social media allows you to engage in a meaningful way with your followers. Even in cases where someone is unhappy and calling you out in a post over an issue, this is a huge marketing opportunity to show the world how you are willing to make things right. Showing customers and potential customers that you care and they matter is a contributing factor to brand loyalty.
Get Traffic to Your Website
Search engine optimization takes time, while a post on social media can start delivering traffic as soon as you hit “publish.”
Stay relevant and at the forefront of people’s minds through the use of social media. Not every platform is ideal for every product or service and it can take some split testing to find where your brand fits the best. Take advantage of the power that social media marketing can deliver.
If you want help establishing or spreading your brand on social media, talk to Horizon Marketing. Our team of professionals can find the right platform for your message, call (310) 734-1493 Ext. 1 today for a free consultation