Let’s be honest – when you hear “SEO,” you probably think of either: a) Magic internet fairy dust that makes websites appear first on Google, or b) That thing you’ve been meaning to get around to… for the last three years. Well, grab your favorite caffeinated beverage (you’ll need it), because by the time you … Read more
Let’s settle the age-old marketing debate once and for all – should you invest in content marketing or paid ads? It’s like choosing between vegetables and dessert. One is good for long-term health, the other gives you immediate satisfaction. Smart marketers know you need both on your plate. The Tortoise and the Hare: Understanding the … Read more
There are three things that drive a successful online business in terms of marketing: SEO, social network presence and content marketing. By far, content marketing is the most crucial to get right. What is the Definition of Content? Think broader than a blog post when you consider content. It can be text, videos, infographics, or … Read more