Agentic AI

The May 2026 Google Core Update: What Changed, Why AI Citations Now Matter More Than Rankings, and What to Do Now

by
Two researchers in lab coats face a glowing blue AI interface with neural patterns and the central 'AI' text, Horizon Marketing LLC logo visible in the corner.

Last Friday I sat down with a client whose Search Console showed something I’d never quite seen before. Her rankings were holding. Position 3 for her main money keyword, position 1 for two long-tail variations. And her organic traffic was off 42% from two weeks earlier. She wasn’t being penalized. She was being summarized. That’s … Read more

Agentic AI for Small Business Marketing: The Hype, the Reality, and Where It Actually Works

by
Agentic-AI-for-Small-Business-Marketing-Featured

A client called me last week. He’d been on three sales calls with three different AI marketing platforms in five days. Every one of them used the word “agentic.” Every one of them promised to run his marketing for him. He wanted to know whether he should buy any of them. I told him the … Read more