A client called me last week. He’d been on three sales calls with three different AI marketing platforms in five days. Every one of them used the word “agentic.” Every one of them promised to run his marketing for him. He wanted to know whether he should buy any of them. I told him the … Read more
Last week I got a call from the owner of a moving company in Anaheim. His phone had stopped ringing. Three weeks earlier, he was getting eight to ten quote requests a day from Google. Now he was lucky to get one or two. When we pulled up his Google Business Profile, the answer was … Read more
What Is Topical Authority and Why Does It Matter for AI Search? Topical authority is the depth and breadth of your content coverage of a specific subject area. AI search models including Google’s AI Overviews, ChatGPT, and Perplexity don’t just evaluate individual pages. They evaluate whether a brand consistently demonstrates comprehensive expertise across an entire … Read more