Last Friday I sat down with a client whose Search Console showed something I’d never quite seen before. Her rankings were holding. Position 3 for her main money keyword, position 1 for two long-tail variations. And her organic traffic was off 42% from two weeks earlier. She wasn’t being penalized. She was being summarized. That’s … Read more
A client called me last week. He’d been on three sales calls with three different AI marketing platforms in five days. Every one of them used the word “agentic.” Every one of them promised to run his marketing for him. He wanted to know whether he should buy any of them. I told him the … Read more
Last week I got a call from the owner of a moving company in Anaheim. His phone had stopped ringing. Three weeks earlier, he was getting eight to ten quote requests a day from Google. Now he was lucky to get one or two. When we pulled up his Google Business Profile, the answer was … Read more
What Is E-E-A-T and Why Does It Matter for AI Search? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness the four signals Google and AI search models use to evaluate whether a source is credible enough to cite. In the age of AI Overviews, chatbots, and voice search, E-E-A-T is no longer just a ranking … Read more