Content marketing has become a critical strategy for businesses looking to engage their audience and boost conversions in the digital age. With the rise of artificial intelligence (AI), the dynamics of marketing tactics and customer engagement are undergoing significant transformations. Horizon Marketing is at the forefront of this evolution, helping businesses navigate and implement cutting-edge … Read more
It’s good to plan your social media posting around #Events and #SpecialDays that relate to your market, such as foodie observances like National Hot Dog Day or #WorldCoffeeDrinkersDay is something nearly everyone can get behind. Then, there are posts you really want to get seen. While you might do an inspirational quote in the morning, … Read more
It’s easy to get caught up in marketing your business with blog content, search engine marketing, non-toxic backlinks and other fine-tuning that every online marketing effort needs. One thing you shouldn’t overlook is the power of local marketing, and we’re not just talking about Google Business listings. It’s also about making your brand the one … Read more
One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still WorkIf you don’t have an … Read more