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There are three things that drive a successful online business in terms of marketing: SEO, social network presence and content marketing. By far, content marketing…

Does your website have a landing page? If leads are drying up or just flat out no longer happening, it’s time to decipher what is…

Alt attributes have been a thing on websites since 1999 when the World Wide Web Consortium (W3C) used them as a way to make the…

It has never been more vital to leverage your online presence, both your website and social media. Google now reads social signals and looks for…

Business hours no longer apply when it comes to marketing because of the use of the internet. You need to make sure that anywhere potential…

Once upon a time, if you wanted to know about a company you only had a few avenues to use: 1 – Look them up…

If you currently rely on Twitter’s 3rd party data information for your advertising, the time to start incorporating other sources is here. In the wake…

Sometimes it’s hard to nail down what a company does, even for the brand themselves. But until you center on the value they bring and…

No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over,…

When you’re a small to medium-sized business, you’ll hear over and over you need a blog. Truth is, you probably do, but not every brand…

Your website is one of the most powerful forms of inbound marketing you have to showcase your brand. It’s there 24/7, ready to answer questions,…

Branding is something that confuses a lot of business owners. It’s more than a recognizable logo or tagline that describes your business. According to Wikipedia,…