Does your website have a landing page? If leads are drying up or just flat out no longer happening, it’s time to decipher what is going on. The first answer is in the analytics. When your landing page is working for your brand, the leads should be increasing over time as your organic reach grows. … Read more
Alt attributes have been a thing on websites since 1999 when the World Wide Web Consortium (W3C) used them as a way to make the web more accessible for everyone, and alt text is a way for the visually impaired to “see” images on a screen. Blame JLo and Her Green DressIn 2001, searches by … Read more
Business hours no longer apply when it comes to marketing because of the use of the internet. You need to make sure that anywhere potential clients land, whether it is your web page, social media, or other areas, your brand representation is solid. There are many elements to consider when you are creating consistency in … Read more
Once upon a time, if you wanted to know about a company you only had a few avenues to use: 1 – Look them up in the Yellow Pages to find out basic information (and hopefully the company forked over the big bucks for the large-side block ad that had hours and basic service stuff … Read more
Sometimes it’s hard to nail down what a company does, even for the brand themselves. But until you center on the value they bring and why they should be the choice for consumers or other businesses – you cannot effectively market. Instead of the tired and obvious:We are great at what we do. So are … Read more
No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over, even if you put a cool gif image with it to make it “fun.” If you could make all ads completely enjoyable as entertainment, then you will have cracked the … Read more
When you’re a small to medium-sized business, you’ll hear over and over you need a blog. Truth is, you probably do, but not every brand benefits from a blog in the traditional sense. To determine if a blog is a right for your brand, you need to look at the basic work a blog does … Read more