It’s great to have visitors coming to your website, but you want clients. If you have a decent traffic flow and the sales are not happening, it might be due to a lack of targeting. Let’s face it; the days of creating content to get indexed in Google is gone. And that’s not a bad … Read more
It is becoming more and more apparent that Google is aiming to no longer be the middleman in user searches but rather the end destination. That and other changes that occurred this past year, here are 5 Tips for SEO Trends that are likely to affect rankings in 2020. Don’t Freak Out About Zero-Click Searches … Read more
If you use monetize Adsense on your website or Youtube account, some new changes went into effect today you should know about. New Google Publisher Policies for Adsense Effective today, September 30th, 2019, Google updated the criteria for the types of content that is allowed to be monetized. To continue to utilize the benefits of … Read more
Business hours no longer apply when it comes to marketing because of the use of the internet. You need to make sure that anywhere potential clients land, whether it is your web page, social media, or other areas, your brand representation is solid. There are many elements to consider when you are creating consistency in … Read more
Once upon a time, if you wanted to know about a company you only had a few avenues to use: 1 – Look them up in the Yellow Pages to find out basic information (and hopefully the company forked over the big bucks for the large-side block ad that had hours and basic service stuff … Read more
If you currently rely on Twitter’s 3rd party data information for your advertising, the time to start incorporating other sources is here. In the wake of Facebook changes to user privacy, Twitter announced Wednesday it is implementing changes to the audience data sector of the site and with the desired outcome being a shift the … Read more
Sometimes it’s hard to nail down what a company does, even for the brand themselves. But until you center on the value they bring and why they should be the choice for consumers or other businesses – you cannot effectively market. Instead of the tired and obvious:We are great at what we do. So are … Read more
No one wants to read social media posts that basically say, “Hey buy my product.” and “Hey, use my service.” Over and over and over, even if you put a cool gif image with it to make it “fun.” If you could make all ads completely enjoyable as entertainment, then you will have cracked the … Read more