How to Create an Effective Content Marketing Strategy

Content marketing has become a critical strategy for businesses looking to engage their audience and boost conversions in the digital age. With the rise of artificial intelligence (AI), the dynamics of marketing tactics and customer engagement are undergoing significant transformations. Horizon Marketing is at the forefront of this evolution, helping businesses navigate and implement cutting-edge … Read more

Signs It Is Time to Outsource Your Marketing

When your startup got off the ground, you were comfortable doing your own social media, block posts, managing your brand’s message to the world on your Google Ads and other venues. Then sales started happening, and soon you find you have to prioritize; the first thing to go is the daily blog post that gets … Read more

Ideas For Marketing That Won’t Cost a Cent

Ideas For Marketing That Won't Cost a Cent

One of the roughest parts of having a small business is the lack of a budget for marketing. It is not uncommon for payroll, stock, and overhead to eat up the budget. Here are five easy ways to market your product or service that won’t break the bank. Newsletters Still WorkIf you don’t have an … Read more

Ways to Stay Ahead of Changes in Your Market

Ways to Stay Ahead of Changes in Your Market

No one has to tell you it is essential to stay current on trends in your niche market or industry. The practice goes beyond hitting social media or Google News for what’s trending. You need to hone the skills for predicting the directions your chosen market is heading. Ask Your CustomersSocial listening and paying attention … Read more

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